 |
|
Experience : Our
core competence is Recruitment Services …… |
|
Service : We deliver the best … |
|
Satisfaction : Our Client Retention … Our only goal is your satisfaction. |
| |
more.. |
|
 |
|
HRpo’s diversified Client list speaks to our ability to perform.
|
|
HRpo Worldwide counts some of the most influential entities as our Clients. We have worked with the largest
Corporations |
|
|
|
|
|
Account Planner (ATL) -
Delhi |
|
|
|
Our Client is an
Experiential Marketing Partner. Since 1990, the company delivers brand
experience to its most relevant target audience by instilling the brand
salience in minds and burning desire in hearts to get it home. They
truly partner in brand evolution. |
| |
|
Position:
Account Planner |
| Location:
Delhi |
| Experience:
At least 8 year’s experience in a marketing agency or advertising
agency. |
| Salary:
Open
|
| |
| Job Description : |
|
Account planners play a key part in developing advertising campaigns for
a huge range of products and services. Their role is to combine the
attitudes and interests of consumers, clients and creatives to help
produce effective advertising. Acting as the voice of the consumer
within an agency, planners use research data to identify ideal audiences
and optimum methods of communication. They combine market data,
qualitative research and product knowledge within a core proposition to
enable the creative team to produce advertising ideas that resolve
defined business problems. With increasing public awareness of marketing
strategies, a key challenge is to develop innovative ways to reach
consumers. |
| |
| Typical Work Activities : |
Typical work activities may include:
- Liaising with clients to identify specific business problems and
develop ideas;
- Communicating with colleagues within the agency, such as
creatives and account managers, in the process of developing a
campaign;
- Analysing a wide range of information in great detail to gain a
comprehensive context to advertising strategies. This may include
demographics, socio-economics and the market for the client's
product and market share;
- Commissioning research from outside organisations, as required,
to inform advertising strategies, using both qualitative methods,
such as focus group discussions and structured interviews, and
quantitative methods, such as demographic profiling and
questionnaires;
- Running qualitative research groups;
- Monitoring cultural and social trends, and their impact on
consumers' attitudes, behaviour and perceptions, using a variety of
market and research data;
- Finding an 'angle' on a specific product or service on which to
base an advertising campaign;
- Researching the product or service, which may involve gaining
technical or specific knowledge;
- Reconciling the differences between consumers' current
perceptions of the brand and the way in which the client wishes the
brand to be perceived;
- Meeting the client to learn the background to the brand and
advising on possible approaches or adaptation of approach to the
target market;
- Providing the creative team with a clearly defined brief that
contains concise information on the product, audience and strategy
enabling them to develop creative ideas that may be applied to a
variety of media channels that will promote the idea most
effectively;
- Presenting conclusions and ideas to clients and other agency
staff;
- Analysing and interpreting customer response and sales data in
order to evaluate the effectiveness of the campaign.
- The incumbent should be an ideas person. Proactive in devising
marketing strategies and marketing plans for our various clients.
- Should be aware of the functions of the Indian events industry
- At least 8 year’s experience in a marketing agency or
advertising agency….
- Should have good language skills and is able to articulate
his/her thoughts on presentations (PPT or word document proposals)
- Excellent knowledge of English is a must
- Smart and confident to present and defend his or her ideas, and
the wiling ness to run that extra mile
|
|
WISH TO
APPLY |
|
